Principal Activity

Expian (formerly Ticknovate) is an experience-centric ticketing solution for organisations wanting to sell more than just a standalone ticket. With functionality providing flexibility and adaptability, we help organisations sell more to more customers


Expian was co-developed with one of the UKs largest visitor attractions. Based in London, Expian delivers an affordable, flexible, feature rich platform built for upselling and cross-selling via multiple sales channels.

Partnering Reason

Expian has just released an innovative capacity management feature that includes seating plans and carriage plans developed specifically for railway attractions. The Expian team are experts in this field and can share findings and recommendations for delivering an exceptional customer booking experience whilst increasing average order values and conversion rates.

Partnering Benefits

The benefits to members include the provision of expertise to help heritage railways navigate their way through digital transformation projects. Expian provides more than general admission and can provide your members with powerful features that are unique in the ticketing arena. When City Cruises were unable to source a ticketing solution that really met ALL of their needs, we were able to co-develop Expian to deliver a platform that extended granular, powerful control of all of their inventory. Controlling the amounts sold via various sales channels, at various price points with yield management tools to maximise the average order value, and the ability to upsell their own or third party experiences.

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